SHOWPLACE CENTER
San Francisco, CA
140,000 Sq. Ft. Retail

Challenge:
To develop the first "big box" retail center in San Francisco and convince retailers that the South of Market (SOMA) area is a viable retail location, despite the absence of any existing retail projects.

Vision:
To build a pioneering multi-story promotional retail project South of Market, taking advantage of affordable real estate, excellent freeway visibility and access, and proximity to the surrounding residential population.

Results:
The completed project was the first big box development in San Francisco and legitimized SOMA as a retail location. Showplace Center is anchored by the first Toys 'R' Us and Bed, Bath & Beyond stores in San Francisco and lead to the construction of a nearby Costco.